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The dark side of fashion

The dark side of fashion

Tina Steneman — Reading time: 3 min.

The dark side of fashion

When I was a kid in the ’70s, it was an annual event (unless you could still fit it a year later) when buying a new winter coat and new winter boots. It was an investment and it was important to make the right purchase.

Therefore, it was also incredibly important to explore all the shops you knew, so you were sure that you came home with the best purchase. I even remember an autumn where I was so excited about a purchase of a pair of winter boots that in the evening, when I was going to bed, they were placed on a chair next to me so I could look at them until I fell asleep.

Today, there is a completely different view of buying clothes and shoes. Many of us love getting a new piece of clothing or a pair of new shoes. And since the turn of the millennium, clothing production has doubled. This trend is expected to continue until 2030. We are buying more and more clothes.

Clothes have become much cheaper and it has therefore given us the opportunity for faster consumption. Thus, it has not made it so important whether we use the clothes or not, because you know, we just throw it in the container for recycling. It didn’t cost that much anyways. Whatever.

Unfortunately, high consumption has a downside that we prefer not to talk about.

It is far from all clothing that can be used for recycling, and 2/3 of the trash or approx. 90,000 tonnes is tossed directly with the rest of the garbage - in Denmark alone!

Textile production is globally the fourth largest source of pollution! Right after heating houses, transport and electricity. The fashion industry's CO2 emissions are greater than shipping and air traffic combined. Crazy.

The fact that we at RUG SOLID can use textile waste for the production of rugs, of course, helps solving the problem. But even if every house in the WHOLE world bought 4 large cotton rugs a year, we would not be able to recycle the textile waste we produce in just ONE year.

This means that as consumers we have to start thinking differently. We have to force clothing manufacturers to take responsibility. 

And how do we do that? Well, money makes the world go around, and what you buy becomes the world.

As a consumer, you have a voice and power. So the next time you buy a piece of clothing, think about your power. Think about what you support with your choice. And if you really need it. Because even if you can afford to throw it out, the climate may not be able to keep producing more of it. A good way to reduce your consumption is by saying; "Every time I buy a piece of clothing, I have to throw out another piece." It has helped me with my decisions as my choices will then have consequences.

The times when we as consumers could rely on companies to make the right decisions for both the climate and people are over. Today, companies are more driven than ever before by cold numbers and not warm values.

It is therefore now more important than ever before, that we as individuals relate to what we want the world to become. 

What you buy is what the world becomes.

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