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Our Stry

It all began in 2009, when sustainability was a word only a few were truly aware of.

People were stuffing their wardrobes with clothes. On every corner, you could see a person sucking on a plastic straw and the silent humming of an electric car was a thing barely anyone had heard. But 2009 was also the year Tina saw a documentary that would change the course of her life.

This is tina
by the way

(She's the rug boss)

Tina saw how forests were recklessly destroyed. Species were going extinct. Skyscrapers were built taller. Malls were made bigger. Everything human-made was built faster and faster, all in the pursuit of increasing consumption.

But, amidst the destruction of our planet, the words; “It's too late to be a pessimist” were spoken. The message was clear. If we did not change our habits, the future wouldn't be pretty.

Tina started to think. How could she help create a sustainable future through what she knew and did best?

Tina wanted to show how sustainable products could be better than alternative “regular” products, by using her design knowledge and combining it with a sustainable philosophy. And her first designs would be rugs made of waste from the fashion industry.

This was the beginning of a new era. Today you cannot walk 5 meters down the street without hearing the whispering sound of an electric car. At McDonald's, your coke now comes with a soft paper straw. And it's finally cool to shop second-hand clothing. Things are moving in the right direction.

While this story has come to an end, a new one is just beginning, and you get to help write this one. We've still got a lot of stuff that needs fixing here on earth. The ice is melting. Species are still facing the threat of extinction. CO2 production is continuously increasing. But together we can save the planet (you can read more about this on our sustainability page, if you haven't read it. Make sure to go and check it out).

Read about our sustainability